When conscientious people learn they are perceived as shirking responsibility whenever they avoid conflict or confrontation, they become motivated to step up to the plate and have that much needed conversation. Anytime people are perceived as shirking responsibility, trust erodes, and their credibility is undermined. The word confrontation comes from the Greek word that means gather data. Somehow fear seems to escalate the connotation of “confrontation” to a scary level. That’s why the solution is “have that much needed conversation”. By reframing “confrontation” as a “conversation,” the likelihood of taking action is enhanced, thereby opening the door to restoring credibility and trust.