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Find the 15-minute Competitive Advantage

Posted by Dr. Holly Latty-Mann on

dWe have ideas.  We have innovative ideas.  How do we get those ideas from abstract concepts to tangible processes? One step at a time.  Rosabeth Moss Kanter, professor at Harvard Business School, writes about how businesses, even in these turbulent times can still succeed if we all take it 15 minutes at a time.  Read the full article here.  She takes a cue from Woody Allen’s comedy routine about aliens.  He says, “the advanced civilization that we should really worry about is the one that is just 15 minutes ahead.  That why they’d always be first in line for the movies, they’d never miss a meeting with the boss…and they’d always be first in every race.”

Kanter calls this the 15 minute competitive advantage, where change happens in short segments, not waiting for breakthrough moments to transform companies, businesses, and people.  The key is to learn something in each of these segments that one can build upon in subsequent segments.  After multiple sequential 15 minute segments, eventually the breakthrough comes and “transformation will be underway.”

Our Personalized Leadership Development Program™ is like this.  Without realizing it, our program participants go through 15 minute segments, learning in each one something to carry through to the next segment, and before they know it- transformation has begun!

Have you witnessed the 15 minute competitive advantage at your office?  How does your company incorporate these concepts to help build your success?