Oprah Winfrey’s success in creating and protecting her brand can be attributed to what she doesn’t do as what she does do, according to Harvard Business Blog writer John Baldoni. Oprah was quoted to say, “”I don’t know what the future holds but I know who holds it.” (Read the full article here.)
Baldoni goes on to explain the three pieces of advice for people wanting to build their own leadership brand. He says to
- Practice What You Preach
- Act on Principle
- Insist on Integrity
Because everyone plays a leadership role in any organization, what do you do to help your company build your leadership brand? What does your company do – or fail to do – to help support its brand amongst others in your industry? Share your story. We would enjoy hearing from you.