Want new ideas for your company? Trade places with another CEO.
In a recent Harvard Business blog post, author William (Bill) Taylor, describes the experiment executed by two top CEOs on Fortune Magazine‘s Best Companies to Work For list. Maxine Clark, founder and CEO of Build-a-Bear Workshop, and Kip Tindell, co-founder and CEO of the Container Store switched places for the day and were able to gain much insight into how they can better run their own companies.
Taylor describes how many business leaders look outside their industries for the newest ideas and processes that easily transfer into revolutionary concepts that can challenge current misconceptions or assumptions. “Strategies and practices that are routine in one market segment can be revolutionary when they migrate to another, especially when those ideas challenge the prevailing assumptions that have come to define so many market segments,” Taylor writes.
Read the full article here.
As leaders, we have to continually scan the horizons for new ideas, new forms of communication, new techniques, and creative ways to work with our people, our companies, and our goals. This example is a great way to give/receive an outside perspective for your company. If you need help, ask for it. Talk with other CEOs and maybe trade places with them! That’s how good leaders become great leaders and how we can all reach our full human potential!